International Market Centers, LLC (AmericasMart)

The Client:

International Market Centers serves as the center of commerce for the furniture, gift, home decor and apparel industries, bringing buyers and sellers from all over the world together in Atlanta (AmericasMart), High Point (High Point Market) and Las Vegas (Las Vegas Market). Located in downtown Atlanta, AmericasMart spans more than seven million square feet and houses the world’s single, largest collection of wholesale home, gift, area rug, and apparel merchandise.

International Market Centers, LLC (AmericasMart)

Modernizing the Application Process:

The Challenge:

For an exhibitor to participate in a show, there was a lengthy process in place where they would have to manually fill out a paper application, fax it in, complete a credit card deposit, and include a wet signature with the final contract. Exhibitors would have to complete this process for each show that they attended, and most of them would attend multiple shows a year.

The Technology:

The Outcome:

Our solution featured an integration we did with Auth.net so that AmericasMart could take online payments -including signing up for auto pay - and do so seamlessly within the application processes. We automated their prior process and turned it into an Online Exhibitor Portal, making both the registration and payment process incredibly simple for all stakeholders. Exhibitors now only need to sign up one time per year, regardless of how many shows they would like to attend. The Portal also remembers returning exhibitors, recalling which shows they attended in the past, booth number, locations, payment information, etc. so they could apply for every show, all in the same app, all at the same time.

What They Said:

“The Benningfield Group has been AmericasMart’s software development partner for over a decade. They produce quality mission critical software on time and on budget year after year. We are fortunate to benefit from their expertise.”

Kimberly Rometo – Vice President, Digital and Information Systems

Inventory and Installation Management for Advertising:

The Challenge:

At AmericasMart, there are three main categories of advertising/promotional options for exhibitors: print, on-site exposure, and online exposure. For clients deploying sponsorship campaigns, they were assigned a unique physical location at the market. Historically, these locations were kept on an Excel spreadsheet, then transferred to a PowerPoint document, which was used to walk the different venues to ensure and approve that the proper advertising assets where placed in the correct locations.

The Technology:

The Outcome:

We built software that created a digital representation of the floor plan of the exhibitor areas, to ensure each promotional asset was placed properly. Our application also featured an image uploader, so one could see at a glance what was in each location, filterable based on advertising type, material etc. We took a previously manual promotional process and automated it, allowing AmericasMart employees to check promotional installations from their computers/phones. In an integration we did with the printing company ColorSpot, our interactive floorplan map saved infinite amounts of paper, time and money.

Constantly Changing Floorplans:

The Challenge:

With over 16 shows per year, and thousands of exhibitors and buyers for each show, the floor at AmericasMart is always changing. It is crucial for all parties to know not only what the floor plans look like currently, but also what they will look like for future shows.

The Technology:

The Outcome:

We built a set of tools which takes AutoCAD files, identifies the layers that show certain required information like booth dimensions that, when uploaded, are saved as sets of vertices and redrawn dynamically. We built an online app to show what the floor plan and booth spaces would look like ahead of each event. We were able to create these custom floor plans by manipulating CAD files and sets of vertices which was also rendered on the front-end. This floorplan application allowed buyers to know the “address” of a booth they wanted to visit. The dynamic display would instantly update who moved, who is at this spot or that booth. It made it easy for buyers at market to get an overall look at the layout of the floor. Here’s an example: If someone cancelled from appearing at market their booth would be removed right away so buyers intending to visit it wouldn’t be disappointed.

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